Visualize product roadmap12/29/2023 Since they’re in the best position to represent the end user’s point of view, they take the lead on a specific product. They could be a senior developer, account manager, or a business analyst. The difference between them is that a product owner isn’t a person’s official company role. In the case of Agile, the product owner owns the product roadmap. The product manager - or equivalent with a different title - owns the product roadmap, not executives or clients.Īgile teams and organizations - with or without a specific PM - also often use a product roadmap. Get started with Who owns the product roadmap? How you handle prioritization can make or break your project, and your team. By using them in the document, you remind everyone involved to stay focused on the right things. You can also include key talking points from your product vision or business goals. Only then can you have a functional roadmap that helps highlight your overall product strategy.
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